Kirin Beer - Pure by Nature

KIRIN beer tasked NOAH with growing its brand across key markets, as well as increasing the awareness of its Japanese heritage and the importance of Japan’s ‘Sakura’ Cherry Blossom season.  We launched the ‘Pure by Nature’ campaign in Paris with great success, using Tokyo based artist Nobuyuki Sai to create a stunning Japanese summer landscape. We followed this campaign with a ‘Sakura’ version that showed the landscape in full Cherry Blossom bloom, as well as an autumn and winter version.

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