Kikkoman - Food loves Kikkoman

Building on the success of our first Kikkoman campaign, ‘Food Loves Kikkoman’ is NOAH’S new Pan-European TVC and print campaign. It builds on the versatility of the world’s best selling soy sauce, but this time also pays homage to the iconic bottle with the red top. Look closely at the campaign and you’ll see the food is subtly styled to mimic the Kikkoman bottle - which has such cult status it’s even exhibited at the Museum of Modern Art in New York.

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