The last Suzuki Vitara rolled off the production line in 1998. When Suzuki relaunched the car as a thrilling SUV across the UK and Europe in April 2015, NOAH was asked to create something special. Our strategy came from the car’s name – Vitara = life. In the advertising, the car appears like a living thing as adoring crowds celebrate its arrival in a city. NOAH created 60 and 30 second spots to air on TV throughout Europe as well as a 90 second online version. To bring the car to life, we created an entire integrated campaign including print, OOH, digital, social, CRM and dealer advertising. The all-new Suzuki Vitara. It lives!