Kikkoman - Cross culinary traditions

Soy sauce? An oriental food accompaniment? Think again!

The brief for our Pan-European Kikkoman print and TV campaign was to remove Kikkoman from the oriental aisle and place it alongside other more mainstream condiments on the supermarket shelves. The campaign ran across fifteen markets and as a result, web traffic shot up by 28%, sales went up 12% and awareness increased by 6%.

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