Our work for Echo demonstrates how B2B brands can be brought to life. With Echo, a challenger brand, we started from scratch. They needed a clear point of difference. We began with a focused strategy and developed insights that led to compelling creative. Positioning them as the expert’s choice and with the line ‘depend on it’, Echo soon became the choice for professionals. We put the tools in the hands of experts and shot them in action. The result is work that feels real. Work that’s engaging, emotive and beautiful to watch.